My Process
The Body, Mind, Heart, and Soul Posters
This is a record of the different directions explored when creating this series of four posters. Each of these posters contains a section of an essay written by Rocio. The essay discusses all the different parts that make us human and includes a throughline of comparing these aspects to the natural elements of the world.
​​​Rocio experimented with various formats that effectively showcase the individual sections of the essay while emphasizing the connection between the sections. A few options for the final format included magazines and pamphlets. Eventually, a series of posters was settled on as the final format. These posters demonstrate how each section of the essay is linked through several motifs, such as texture, hand-drawn patterns, and a monochromatic color scheme for each. Additionally, the posters are unified by a square color palette of pink, green, blue, and yellow. All of these elements highlight the fact that these posters are part of a set.
The first poster is based on the introduction of the essay. This intro relates the body to a vessel. The word vessel elicits thoughts of Noah’s Ark and the wooden vessel often depicted in the story. This idea led to lines, resembling wood grain, being drawn across the body’s silhouette. Blue was the only color fussed around with for this design, due to its associations with the divine.
The second part of the text relates the brain to a lush environment; thus, all the initial sketches created include flora and fauna. This led to the idea of a lush forest with a meadow to be created. Ultimately, this was the design chosen.
The third part of the essay compared the heart and its desires to a feral animal. This description kindled thoughts of predators; however, Rocio wanted to push past these initial concepts and create something unconventional. Thus, the idea of hamsters and rats struck. These two animals are commonly used in science experiments, where the critters are placed in a maze they must complete to reach a tasty reward. This scenario perfectly encapsulates the idea of people doing anything for temporary pleasure. Additionally, these animals are known for resorting to extreme means of curbing their appetite, such as eating their feces. This reflects the unreasonable decisions people make in pursuit of temporary pleasures. These ideas were scrapped in favor of predator animals. This is due to the clear symbolism of savage predators and their relentless hunt that is evoked among general audiences. Furthermore, predators across the poster make it simple to weave in and highlight the predator called, snake. It is essential for the snake to be highlighted in this poster due to the strong correlation of snakes and desires, particularly in biblical depictions of the predator.
Lastly, the final text for the poster refers to the soul as a decomposer. Thus, the most mystifying decomposer was selected for the poster: fungi. Thus, a sketch and a series of photographs were taken showcasing fungi, which were then collaged together to make an abstract shape for this abstract concept.
Gluttany Business Cards
​These depict the different concepts Rocio explored for a business card designed for the lord of Gluttony, Beelzebub. Despite her name implying otherwise, Beelzebub is commonly described as a fly in many readings. This fact led to the incorporation of fly wings as well as fruit flies in the design. Additionally, gluttony tends to conjure up images of someone stuffing a large piece of sugary cake into their face. This, in turn, led Rocio to draw inspiration from cake and sugary frosting.
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Inca Kola Redesign
This showcases the different ideas explored for the Inca Kola logo and packaging redesign. Much inspiration was taken from the company’s slogan, "The Golden Kola." The word gold evoked imagery of gold bars and the golden sun, both of which inspired early design concepts. Rocio was fond of the original packaging and attempted to reference it in the final design; unfortunately, the idea was scrapped. Many of the final designs were evoked by the drink’s origins in Peru, where the preliminary designs reference Incan ruins, the Andes Mountains, and common foliage found in Peru. The final design only included a map of Peru and common foliage as references to the country.