Graphic Designrir

Details are meant to add depth to an artwork, gently waning into the background. Yet in Rocio’s work, it's as if a magnifying glass is put over top of these details as they become the main focus. According to her, it is paramount that the details don't get overlooked, as they are the backbone to creating a brand's unique visual identity. Especially, an identity showcases a brand's strengths.

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Rocio showcases a variety of branding projects that emphasize the use of unique textures, patterns, and handwritten fonts in a paperback format. Each project aims to highlight the creativity that comes with working with traditional paperback material.

Rocio is a New Jersey-based designer who has worked on a series of personal projects, including posters, album covers, business cards, and packaging design, with experimentation at the forefront of each project.